Friday , June 18 2021

This new Ford Ranger Raptor advert has just been banned …

Australia's advertising watchdog has banned a Ford Ranger Raptor television advertisement for "reckless" and "unsafe".

According to marketing and media industry news publishing Mumbrella, Australia's Ad Standards said the commercial in question depicted what "would constitute unsafe driving" and showed "reckless" driving techniques.

Complainants said the advert was "encouraged by unsafe and destructive driving by others".

Ford Australia, however, argued that the scenes were filmed on private land – with no other vehicles or any pedestrians were anywhere to be seen in the commercial.

"The Ranger Raptor is depicted driving off the road for the duration of the Ranger Raptor TVC. Due to the loose nature of the surfaces it travels over, at times some terrain can be displaced by the Ranger Raptor's off-road tires, "the Blue Oval brand said, according to Mumbrella.

"Ford feels this is an off-road surface, and adds that this was a private testing facility with all driving approval by the owner of the land."

However, Ad Standards ruled against the brand.

"The speed that the vehicle is seen traveling down the dirt road, dramatised by the sound of the engine and shooting techniques, appeared reckless. The panel considered the speed of the vehicle appeared unsafe when the vehicle became airborne, "the advertising authority ruled.

While the offending ad has since been suspended, we've managed to dig up a clip (courtesy of Ford New Zealand) showing exactly the same scenes, albeit bearing slightly different text and without the voiceover. Watch the ad below (alternatively, watch the Australian version at the Mumbrella link above) …

Article written by Ryan Bubear

Ryan Bubear

Ryan has spent most of his career in online media, writing everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.

Follow @Ryan_Bubear on Twitter.

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