Super luxury or sports car manufacturers have taken a very dangerous game to prevent the car's specialty from being safeguarded. In a new segment – SVV They have a choice to give the model.
Jano Dynamics, an analyst that shows relevant examples. Marx, like Ferrari, Aston Martin, Bentley, Lamborghini and Rolls-Royce, disappeared from their cars. In Lamborghini, these two are two-seater super cars – Aston Martin – Fast Grand-Turess, Rolls Royce – Large, Luxury Sedans.
The purpose of these companies is clear – to increase sales across the globe, and often to the largest market – China. Europe has an important role in the manufacture of super luxury goods or sports cars. This is clear from the statistics. In the first eight months of 2019, European sales for Aston Martin, Bentley, McLaren, Ferrari, Lamborghini and Rolls-Royce increased by 11%.
Of the 1100 units, there are about 8500 sports cars and 1200 SUVs (mostly 1087 sales of Bentley Bentaiyaga). Sedan's contribution is very low, displaying statistics, and anything else – the most luxurious brands in the European market are Aston Martin. Along with that, 53% of the sales are on the continent. Berly's account is 35%, McLaren 33%, Lamborghini 26% and Rolls Royce 22%.
So far, the number of SUVs of these brands is very symbolic, but it still grows. Lamborghini has already started selling Urals, and will begin selling Rolls-Royce Dulce at the end of this year. In 2019, Aston Martin will release its DBX and Ferrari Paroske 2022. Bugatti also organized an SUV to intervene in the fight for super customers.
McClaren is not alone, the company says is not their "car type". But there is no need to worry about the rest of the SUV-models, which must be increased significantly. Ferrari has recently built over 7,000 cars. But in 2017 it was over 1,400 units. A total of 14,000 houses per year are to be sold.
The situation in Lamborghini is similar – now the car sells 3,500-4,000 units per year, but Uranus will double in 2019. According to experts, the company will cross 10,000 sales a year. In 2021, Aston Martin also depends on DBX to sell 14,000 cars annually. Now they're just 6000.
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