Health Canada presented a new food guide on Tuesday, which removes food groups, promotes plant based food on meat and dairy products, and there is a possibility of a change in the country's agricultural industry.
"I see food guidelines as a challenge for many businesses," said Simon Somogi, chairman of GIELF University, who studied the food business. "They will be interested in how they will adapt."
Meat was an impressive place in the previous food guide with a range of beef and alternative alternatives, and recommended two to three servings of daily adulthood for adults and their gender. It now mainly features very few features. The new guidelines encourage people to "eat protein foods", but choose to frequent the bushes.
It is a win-like win for vegetable-protein farmers, like growing beans, chickpeas and lentils, but a potential threat to meat manufacturers.
Somogy believes that when he chooses to use red meat, consumers will favor high quality beef, and farmers will want to produce specialized products.
If Canadian people eat lesser meat, then there may be opportunities to export to Asian markets, where middle class customers want a safe, high quality cut.
"If the Canadian Beef sector can provide it, their future looks brighter," said Somogy.
Professor Sylvain Charlobois of the University of Dahlau said that the food plant wants to collaborate with protein producers.
He recently talked about the upcoming food guide with hundreds of people in the meat industry, who said that he is not very happy with plant-based anecdotes, and he suggested that he "befriend a friend".
For example, those types of partnerships can be encouraged by meat meat recipes, including meat and lentils.
Think again for dairy supply management?
New guidelines reduce dairy consumption. She likes water – not milk – as a "favorite drink" and removes previous milk and alternative food groups. The visual guide shows the top plate with a variety of products, proteins and whole grains, but the only dairy is curd in the picture.
Charlotte Bose said that the encouragement to consume less dairy is contradictory to Canada's supply management system and does not abandon the choice to re-think the situation.
The system started in the 1970s and determined the quota for the production of milk and other goods based on expected demand.
Canadians will eventually buy less dairy as they follow the recommendations of the new guidelines, he said, will reduce the amount of space allocated in the dairy store.
Farmers will have to pay attention to the export markets and it is not possible under the current system.
"You will end the imbalance. So, I think you need to see Supply Management 2.0 very seriously and should be committed to reform as soon as possible."
The guide to the Canadian dairy sector is a challenge to see what is in other markets and what products are in other countries.– Simon Somogy, University of Guf
Somgai has suggested eye-to-eye opportunities in export markets, such as increasing demand for infant formulas in China and parts of Southeast Asia.
"In some ways, the guide to seeing what is in other markets for the Canadian dairy sector, and what other countries have in those products is a challenge."
Fruits do not stop either Scott-Free. When a new guide recommends "plenty" of vegetables and fruits, it indicates that people "are interested in water."
In that direction, Canada's apple makers can be harmed, which supply their crop to the juice process, said Somogee.
Charlobos said that heavy loads on whole grains emphasize the need for growing more fruits and vegetables at the local level.
Canada imports most of its products, because Canadian wildlife weakens the fluctuations, he said. According to statistics Canada, the consumer price index for fresh lettuce, for example, has increased by 39.9% from December 2017 to December 2018.
There is a low risk for domestic production, and Canada needs to build its economy for agricultural production.
Plant based protein opportunity
The change in food guidelines should not be surprising to the industry, because experts expect more than what is in the new guidelines and it reflects only changing consumer habits.
Somogy said, "This is already happening, whose research shows that growing numbers of Canadians are becoming vegetarian or have less meat." I think the diet guidelines make it a little clearer. "
The restaurant industry and some processors have long been engaged in the growing demand for plant-based protein.
Robert Carter, executive director of food service at NPD Group, a market research company, said, "It is currently one of the most effective, fastest growing trends in the industry."
A & W Canada added Wage Burgers to its menu last year, and Maple Leaf Foods added alternate-protein producers to its portfolio to become the most sustainable protein company on Earth.
"Everyone has really suddenly gone to the board."