According to the Fanalco Bogota survey, 74% of the defendants will buy this day of discounts.
Although Black Friday was originally born in the United States, other countries, in Colombia, adopted their culture in this traditional season online and in physical stores. According to a survey conducted by the National Federation of Merchants (Fenalco) in Bogota, 85% people know that date and 74% of these are expected to buy Black Friday.
27% of the categories with the largest purchasing intentions are technicians and devices, then 22% are covered with clothes and footwear and 17%, while children's products, Christmas decorations, cosmetics, books, sports accessories and elements for pets, they respond to respondents Has little desire to acquire.
35% of the total citizens who plan to answer the survey plans to spend between $ 100,000 and $ 299,000, spend 25% between $ 300,000 and $ 499,000, and 11% will invest more than $ 1,500,000 in travel or technical purchases.
The results show that 54% of respondents choose to shop online, while the remaining percentage chooses to keep the experience alive and go to the stores. Through payment, for the first time, credit card usage is used with 35% choice.
In the above context, Fanalco Bogota director Juan Estben Orrego said, "This small trend is that many businesses offer products with interest of 0% in connection with banks, if they buy to re-use their credit card with credit, or in recent years Survey shows that 34% pay with debit card and 30% payment in cash, so while still buying credit Three may be the first option. "
Orego added that "Although, according to national issues such as the expectation of financial law citizens have confidence in the negative territory, or in Bogota, the most recently approved excavation, traders make a best effort to offer discounts and promotions, which is 70%, which is the purchase of Christmas and the necessary items Is a great opportunity to create. "
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