Monday , September 27 2021

Mexico, Influence Marketing is the most mature market one



Mexico City (Expansion) — according to survey Influencing Marker State in 2018 Lincolia's agency focused on teaching marketing companies. Their advertisements indicate that 86% of marketers have influenced their campaigns. The survey included 181 marketing specialists from global companies and advertising agencies.

SamyRoad's CMO Martino Nicolas agencies focus on technology implementation to advertising agencies – in the budgets of marketing, this change is the maturity of the market.

"For Europe, we are coming to a company-becoming a mature merchant in Mexico. Influential marketing They are looking at the type of audience and markets there, rather than looking at the number of an influential followers, "he said in an interview with Expansion.

This aspect strengthens the diversity of faces that make up the country.

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"In Mexico, it is easy to approach the brands and know what they want, and some are still traditional Stars Many people understand that for a campaign, but many people who are influential followers can make more profits, "says Nicholas.

Platforms such as YouTube, Instagram, Facebook, etc. have been influenced by the influence of their platforms and the influence of these influencers to bring them to brands.

According to Linhuquia, 181 marketing experts have proposed to invest in 2018. According to the report, 30% specialists will invest $ 25,000 to $ 50,000 in this type of strategy. The number is climbing

For instance, in 2015, the cost of Influxor's marketing increased by 29 percent and by 38 percent in 2016. According to the e-market consultation, the forecast for 2020 will reach 10,000 million.

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Nicholas warns us to take advantage of this trend and know how to invest, and companies should help themselves by technology to help the audience understand and start an advertising campaign.

"Who is behind this film, you will affect whether you can see, the global level and start to plan a strategy on television or to use as a brand image or to be used only does the previous, these characters are moving platforms, and is a global, they will find a large presence in a particular segment in some places, the screen In the country anxiously, they can achieve a similar effect, "says Nicholas.


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