Friday , May 7 2021

USA: Christmas Historic Toy Store – World

After three years of closing, the Iconic FAO Schwarz Toy Store has reopened its doors in New York, which passes through the Big Apple Navy residents and visitors a few weeks before Christmas.

"The place has changed, but the spirit and the magic are still there," the New York teenager in the store belts encourages Anna.

Now in Manhattan, only every step of the big Christmas tree overlooking the Winter Rockefeller Center Esplanade is closed, although it is three times larger than it was before it closed in 2015.

Earlier, the group's flagship, a huge store of 5 '600 square meters in the movie, "Mom, I still missed the plane", throwing a stone from the Central Park on luxury 5th Avenue.

But the new address, which is based on its exterior, historical red and black colors, equipped with the name of the signature in golden letters, reflects the strategy of the new owner, the Thrixty Group, which then takes less confidence in the stores, the former shareholder toys. ; R & # 39; Because of the restricted rent, the previous shop was closed.

A re-opening in New York and a shop organized in Beijing in March, FAO Schwarz – founded by German immigrant in 1862 – is now satisfied with shops in the department stores in the United States and around the world.

– Attention to detail

In this context of rationing, New York's world performance has been carefully monitored for attention. The goal is to revive the people who are rushing in the shelves after the visitors are restarted.

David Ngigly, head of merchandising, says, "The store's key is customer experience."
In addition to magic tricks and nail workshops, children can also be offered to participate in the "acceptance certificate" or their own teddy bear design for a doll bought locally.

Claudia says, "It's not the only place I want to shop, coming from Argentina with her son Juan Ignacio, who ran at this new address after a previous survey.

"It's also a place where I take time to walk around and enjoy the magic around the evening," he adds.
Many times the mechanics seem to be well-oiled by knowing where the customers come out and where to place head inside the extended Barbie radius next to the Maco Building Games. Ravensburger puzzles, and oversized stuffed toys.

"When you shop online, you do not interact with the staff recruited on the theater stage, you do not see characters in the costume, you do not enter the process of accepting dolls. These are unique things," says Ngigly.

45 million on Instagram –

In its strategy of reconstruction, FAO Schwartz emerges on the priceless value of digital communication.
Iconic "dance-on piano" large, on which we play on a three-dimensional watch while dancing, the group trusts "unstable" places, against which visitors take a picture immediately, post the result on the social network.

Gigi Hadid – 45 million subscribers on the Instagram, 9 million on Twitter, and 4.3 million on Facebook, the Dutch-born Dutch model model Gigi Hadid, assigned to the brand, has the greatest power of stars' influence on the Internet. – Drawing of opera soldiers uniform on the entrance of the store on the 49th Street.

The group has also benefited from the beginning of unexpected reinforcement, but weight: its rivals and former owner Toys R & # 39; Recent bankruptcy of
The Connecticut family's mother Sandie came to see a replica of "Dance-On Piano", on which Tom Hanks danced, "In this store she special toys and an original rendition." Film "Big".

"This place is magical and expensive. But hey, it's New York and it's greasy," she says with a laugh.
(AFP / nxp)

Created: 02.12.2018, 07:44

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