Washington, December 2 – After the extraordinary return to close the gap with Apple, Microsoft has returned to the top of the world technology, in a few years, the transformation of the leader of one-time leader by Chief Executive Satya Nadela has changed.
Microsoft reclaimed its title as the world's most valued company, when it closed on Friday for the first time since the first time Apple marketed for the first time since 2010, this week earlier, shortly after the iPhone manufacturer's smallest movements.
Closing on Friday, Microsoft's market capitalization was US $ 851.2 billion (RM 3,56 trillion), which was three times the value since Nedela took charge early in 2014.
Apple's valuation was 847.4 billion US dollars, which dropped by nearly 20 percent in the last eight weeks. Amazon will not be behind ($ 826 billion) and Google's original alphabet (US $ 763 billion).
In the 1990s, Microsoft ranked Crown as the top tech company and the most valuable company because it operated the revolution in its personal computers with its computer operating system.
But in recent years, after a spectacular failure in mobile computing, it led to blurry, while Apple, Google and Amazon grew their fortunes.
Analysts say that the will of adventure, diversification and failure have contributed to the uplift of Microsoft.
Which Gold, J. The technology analyst with Gold Associates said that "Microsoft is just firing on all cylinders."
"Truth is doing an excellent job to stay away from dead-end areas and to bring newness."
To be in the cloud
Microsoft still receives significant revenue from Windows, the software that powers most PCs.
But he has leveraged the business customers to bring them to the cloud computing platform, called an azure, and has shared a steady income from both office software suites for both its customers and businesses.
"Azur is really big for Microsoft," said Gold.
For companies that already use Microsoft Systems for PCs and Servers, "It's easy for them to stay with Microsoft, and it's a benefit for Microsoft."
Microsoft has been much less dependent on the same product as compared to the past, its cloud services and its Xbox gaming business, Bing search, surface tablets and PC revenue, as well as increased revenue from commercial social network linking acquired in 2016.
Last month the US Won the $ 480 million deal with the Army, which was done to supply Hololance Devices, which will help the army use the domination and virtual reality to train.
He also competes with Amazons and others for a $ 1 million contract for Pentagon Cloud Services.
Diversified income streams contrast with Apple, which still rely on iPhone sales for the most revenue and profit.
"Microsoft is well-balanced in many different categories," said Bob O'Donell of Tackenelles Research.
"For Apple, we have reached the top smartphone and it is a very challenging market. Apple's long-term observers knew that this is happening at any time and the question is how fast they can transfer to the services."
Microsoft has emphasized business services that make customers less visible, but "that means they are not subject to tech fashion fans and their revenues are more solid and more stable," said Don Donle.
Learn From Failure
A large part of Microsoft's change came when he decided to throw Nokia's device business on a Windows Mobile phone towel, but got entry into the Apple and Google-powered Android smartphone-dominated sectors.
Roger K., consultant and analyst at AndePoint Technologies Associates, said, "I think the truth is using an extraordinary good decision."
"He dedicated Apple's business to the consumer business and focused on the corporate sector and the cloud."
The failure of Microsoft can actually help the company by working with a competitor operating system, analysts say.
Meanwhile, Apple needs its own devices for its services, a strategy that puts gold in "trouble."
"It's the only way Microsoft had gone down a decade ago," he said. "Apple needs to change it."
The company started moving towards opening its services in the last week, which agreed to provide its streaming music on Amazon's proprietary devices.
A research note by Jean Munster and Will Thompson of investment company Lope Ventures said: "Apple has a nice track record when it comes to reinvention."
It was expected that the company "will not include production replacement in the next reconstruction; Instead, it will require a change in mindset to use Apple products as a service." – AFP