After a "tired" driver in a supermarket, the bus company has been fined £ 2.3 million for "significant" health and safety failures for passengers traveling by foot and pedestrian.
Midlond Red (South) was convicted of two offenses against health and safety in legitimate prosecutions, which continued to work by allowing Kailash Chandar to continue work even after being called "repeated" alerts about his driving.
The stockport-based company, which is part of the Stagecoach Group, apologized to the families of those killed and injured in the Birmingham Crown Court on Tuesday.
The 80-year-old Chander, the former Mayor of Lemington Spa, was ordered to inspect two years, because he was supervised for two years after dementia was found to be mentally inept for the trial.
In a court completed in September, hearing the facts, he heard that Chander made a mistake in accelerating the break before the destruction in Coventry in October 2015, which was described by the driver as a "complete" failure by the driver.
A jury ruled that 77 chandlers at the time of the crash, while primary school student Rowan Fitzgerald, seven, and 76 year old haul were driving dangerously when Dora killed Hancock.
A six-day trial was told that Chandar was warned about his "irregular" driving after four crashes in the previous three years.
An expert told the court that Chandar could be suffering from undetected dementia, without showing symptoms to colleagues at the time of the mishap.
The trial was adjourned for Tuesday after a two-day hearing on the judge's hearing, however, Chandra was not present, as he is now suffering from various health problems.
Judge Paul Fyer QC, who punished the company, said the company "failed to follow the policy" in partnership with a fatal accident.
In April 2015, a driving assessment suggested that Chandranna "could be able to drive in a satisfactory scale if it is rested properly."
But warning of maintaining their limited hours "was not implemented, and almost immediately ignored" by the drop managers.
As a result, Chander was on a bus cycle when he "basically tragically and fatal error".
The judge added: "The failure of the company was an important reason for the events of October 3, 2015."
He said: "During the six-month period, Mr Chandar used to run the bus in the circumstances where he was allowed to run tired, inevitably causing serious injury to the high risk of death or the death of Mr Chandrar."
In the court on Monday, at the start of this week's two-day sentence, lawyer Andrew Thomas QC had read the statements of the victims of Rauwan's grandmother Barbara Fitzgerald, because the boy's mother, Natasha Wilson, was crying in the public gallery.
Mrs. Fitzgerald said: "She was a beautiful, friendly boy who had a sticky smile and a naughty nature."
Rowan's mother said in her statement, "She had a heart of gold, it was our sunshine on the difficult days, she filled her life with laughter.
"Pain is indescribable, for some days we feel paralyzed. For some days we do not want to live more."
Dora's daughter Henkox, Wendy and Katrina also read in court.
Katrina said: "I'm sorry that my mother's life was taken away from us. I feel as I never gave up by her."
During the mitigation of Midland Red, the company's barrister Richard Atkins QC stated that the company cooperated with police and health and safety executive investigations and was otherwise "well-played" with good safety records.
He added that after the accident the company had made more than a dozen changes in its safety policies and procedures.